Equinox pulls AI ad after backlash over racist stereotypes of Asian women

The luxury fitness brand apologized after creators and members said the campaign sexualized and dehumanized Asian women, prompting its agency to acknowledge critics "were right."

Photo via @equinox

Luxury fitness brand Equinox has removed an advertisement depicting an Asian-presenting robotic woman’s severed head after weeks of criticism that it sexualized and dehumanized Asian women.

Created with Los Angeles agency Angry Gods, the advertisement was part of Equinox’s “Question Everything. But Yourself.“ campaign purportedly aimed…