K-pop pioneer’s return puts idols in virtual reality

After being barred from producing music for three years, SM Entertainment founder Lee Soo-man is back with two idol groups and a filming method built for VR.

Oct 16, 2026

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Image via Yonhap News, A2O LITE | YouTube

The producer behind Aespa, Red Velvet, NCT, EXO, Girls’ Generation and Super Junior has returned to K-pop with two new groups and a filming method that lets viewers move among performers.

Next-level K-pop

SM Entertainment founder Lee Soo-man introduced A2O Soul, a boy band of 15, and A2O Lite, a girl group of nine,…

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