More Americans are tuning in to Asian-led content, analysis finds

The findings challenge long-held assumptions that Asian-centered entertainment appeals mainly to niche audiences.

Photo via Netflix, CBS News (YouTube)

The latest AANHPI audience report from data analytics company Nielsen found that Asian-led stories, athletes and franchises are drawing viewers across every major demographic group in the U.S. Released on May 7, “The Crossover Effect: AANHPI Audiences X Content” examined audience behavior across sports, streaming pla…