The Rebel Yellow

The Rebel Yellow

Starbucks Korea ‘Tank Day’ promotion draws outrage

Critics accused the company of invoking symbols tied to South Korea’s military dictatorship and pro-democracy movement.

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The Rebel Yellow
May 22, 2026
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Photo via CNA (YouTube)

A marketing campaign by Starbucks Korea has ignited public anger in South Korea after promotional slogans referencing “Tank Day” appeared on the anniversary of the 1980 Gwangju uprising, one of the country’s defining pro-democracy movements. The campaign quickly drew accusations that the company had invoked painful memories tied t…

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